Stellar Tech

Launching Innovation in Tech
Client
Stellar Tech
Date
November 2023
Area
Industry

The project in few words

A tech start-up enlisted our help to plan and execute a successful product launch. They needed to build brand awareness, generate buzz, and drive early adoption for their innovative new software solution.

Solution Provided

We devised a comprehensive launch strategy that included a teaser campaign, a high-impact launch event, and sustained post-launch marketing activities. Our team created a series of engaging videos, blog articles, and press releases to build anticipation. We also managed the logistics and promotion of the launch event, ensuring maximum attendance and media coverage.

Technics and Tools

We used Final Cut Pro and Canva for creating video and graphic content. Event management was facilitated by Eventbrite, allowing for seamless organization and promotion. Press releases were distributed through PR Newswire to reach a broad audience. Post-launch, we employed Google Ads and LinkedIn Marketing Solutions to maintain momentum and drive continuous interest in the new product.

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